holi

i dont know much about hinduism, but THIS i can relate to.  thanks to my cousin ty for partying with me!

Let's Hit the Slopes

 

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Ok… I know someone already put this ad in their blog post.  But I love it so much.  I think its brilliant for so many reasons.  Here are the reasons:

 

1.      1.   We can relate to it.  The characters are funny and likeable.  Instead of pushing the product, this ad is just an amusing short story that makes me laugh, every time.

2.      2.   It is memorable.  I could watch it over and over again, and it never gets boring.

3.      3.   The one guy looks like Zach Galifianakis.  I’m not sure if they did it on purpose, but the whole ad has sort of a cinematic, comedy-film feel to it.

4.      4.   I love how they use the phrase “in the network, sparks fly faster”.  I’m sure AT&T’s 4G network isn’t guaranteed to get you a boyfriend/girlfriend, but it appeals to people.  And it plays off of how dating and communication is so largely dependant on technology these days.

 

Ads like this really inspire me.  I don’t think advertising should be forced upon reluctant people.  If an ad doubles as entertainment, people are more accepting of it.  They want to watch, they remember the ad, and they want to share it with people.  It makes sense for advertisers to aim for a viral-video effect.  If people willingly share their ads, they don’t have to spend as much money distributing through other mediums.  The consumer actually does most of the advertising for them.  The AT&T ski lift ad isn’t viral, but it does have 36,000 views on YouTube.  That’s pretty impressive considering it was made for television.