tweet tweet!

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Ah… Twitter.  Even I am still trying to figure out exactly what it is.  Yes, I have a twitter account, but what I do not have is the motivation to update it regularly.  Yet, despite my lack of tweeting, the rest of the world seems to be catching on.  The fact is: twitter is everywhere I look.  I am noticing more and more.  I was especially astounded today as I was casually computing while watching the academy awards.  Of course I felt the need to google every movie that won an Oscar, and while doing so, I discovered something amazing.  Google’s results for those films had “real time results” all of which were twitter-related.  Which brings me to my next point… Twitter is an amazing advertising tool.

 

Observe.

 

Trending topics?  Hash tags?  @Mentions?  Followers?  Whatever twitter is, it is part of advertising’s evolution toward social networking.  Companies can use it to find out what people are saying about their product.  AND, they can use it as a tool to literally turn their target audience into a following fan base, without annoying banner ads.  People are following because they want to; the ads are the content.

Also, read this NYT article about twitter's ad plan.  Very interesting.

 

Green Bay wins the ad-bowl! I mean, superbowl!!

Everyone watches the superbowl.  And all of these people can be divided into two categories:

1. People who care about sports.

2. People who want to see the commercials.

 

I figured since advertising is such a huge part of the superbowl I would share with you a few of my favorites. :)

I think the value of this ad is definitely in the execution.  The idea is pretty far fetched.  It could have looked really silly if it hadn't been done right.  But the word EPIC is all I can think of when I recall that commercial.  Which means Kia did a great job of artistically creating something memorable.

 

This Coke ad takes the cake for my favorite Superbowl ad this year.

 

My favorite part about this ad is the absence of dialogue.  It tells a simple, yet, memorable story with talented actors, vibrant visuals, and moving music.  I love that the guard who is stubborn is the one who is jealous of the Coke.  The other guard is willing to share, but neither of them can bring themselves to cross the line.  So they come up with a clever way to cheat the system, share a brief moment of joy, and abruptly snap back into their opposing sides and state-of-mind.  This ad endorses Coke in a memorable way using no words at all.  Which is just another reminder (to me) of the endless possibilities of advertising.